AMD is preparing to launch its new Ryzen 200 Series APUs, based on the Hawk Point family, targeting the entry-level laptop market to compete with Intel’s upcoming Core 200 Series processors.
🧩 Overview #
AMD aims to refresh its CPU lineup to offer more competitive SKUs and fill performance gaps in the budget and midrange segments. Its popular Phoenix Series recently evolved into the Ryzen 8000 “Hawk Point” APUs, featuring an upgraded NPU delivering up to 16 TOPS of AI performance.
🔍 What’s New in the Ryzen 200 Series #
According to leaked information, AMD plans to release a Hawk Point refresh under the new Ryzen 200 Series naming scheme. These APUs will retain the Zen 4 architecture with only minor updates.
One key model mentioned is the Ryzen 7 255H, believed to be an updated version of the Ryzen 7 8745HS. The leak suggests AMD is aligning its naming convention with Intel’s, introducing the 255H model to directly compete with Intel’s Core Ultra 7 255H.
Expected models include:
- Ryzen 7 255H – likely an upgrade of the Ryzen 7 8745HS
- Ryzen 7 265H – likely an upgrade of the Ryzen 7 8845HS
⚙️ Architecture and Features #
The refresh is not expected to deliver major performance improvements, as it remains within the same Zen 4 framework. However, there could be incremental boosts in AI inference performance, addressing the gap between the Hawk Point lineup and the Ryzen AI 300 Series.
Core counts and integrated GPU configurations are expected to remain unchanged, consistent with AMD’s past refresh strategy.
💡 Market Positioning #
The Ryzen 200 Series is designed to fill a critical gap in AMD’s portfolio—serving devices aimed at low- to mid-tier workloads, including mini PCs and handheld gaming devices.
AMD’s Phoenix-based APUs have dominated these categories, but the new series could extend AMD’s reach to more affordable products without sacrificing efficiency.
🗓️ Expected Launch #
The Ryzen 200 Series APUs are anticipated to debut later this year, roughly aligning with the launch of Intel’s Core 200 “Raptor Lake Refresh” lineup. This timing positions AMD to go head-to-head with Intel in the entry-level and thin-and-light notebook segments.
Summary:
AMD’s upcoming Ryzen 200 Series APUs continue the Hawk Point legacy with refined efficiency and potential AI gains. While not a full generational leap, this refresh is expected to strengthen AMD’s foothold in the budget and mainstream computing markets.