AMD’s Radeon RX 9070 XT, powered by the RDNA 4 architecture, has rapidly risen to become the most popular discrete GPU in Germany’s retail market. Recent sales data from Mindfactory shows the RX 9070 XT moving nearly 925 units, surpassing the combined total of all NVIDIA RTX 50-series GPUs (920 units). While the data reflects a single retailer, it strongly indicates current consumer buying preferences in the region.
The RX 9060 XT also performed well, selling over 500 units. Combined, AMD’s two RDNA 4 models surpassed 1,400 units, outpacing the total sales of all NVIDIA and Intel GPU models combined. In contrast, the RTX 5070 Ti sold fewer than 400 units, and Intel’s Arc B570 trailed at the bottom with only a handful of purchases.
Competitive Landscape and Pricing Dynamics #
The RX 9070 XT’s main competitors are the RTX 5070 and RTX 5070 Ti. With similar rasterization performance across these models, gamers tend to judge more heavily on ray tracing quality. This has negatively affected sales of the non-XT RX 9070, which recorded fewer than 40 units during the same period. Many players still see the RTX 5070 as offering a more balanced experience.
However, the recent price reductions on the RX 9070 XT—bringing it close to AMD’s original MSRP—have significantly boosted its demand and shifted purchasing behavior toward AMD.
Strong Momentum in North American Markets #
Sales data from major North American e-commerce platforms mirrors the German trend:
Amazon Best Sellers #
The PowerColor Red Devil RX 9070 XT ranks #1 among graphics cards. Other high-ranking models include:
- ASRock Challenger RX 9070 XT
- ASRock Steel Legend RX 9070 XT
- ASUS PRIME RTX 5070
- ASUS PRIME RTX 5070 Ti
- MSI Ventus RTX 5070
The mix of AMD-heavy listings suggests strong multi-brand demand for the RX 9070 XT series.
Newegg Rankings #
The RX 9070 XT also holds top-tier positions on Newegg, further validating its momentum across different regions and retailers.
AMD Dominates Mindfactory Week 47 Shipments #
Mindfactory’s Week 47 report shows:
- ~1,560 AMD units shipped
- <1,000 NVIDIA units shipped
- AMD ≈ 60% market share
Even in revenue, AMD’s lineup accounted for more than half of total GPU earnings through the channel.
Market Outlook #
The RX 9070 XT’s strong performance underscores the competitiveness of RDNA 4, especially as prices normalize and channel inventory stabilizes. Although the RTX 5070 remains highly competitive in certain markets, the RX 9070 XT’s consistent top-ranking positions across major retailers demonstrate its strong standing in the current GPU cycle.
As consumers continue shifting toward value-driven mid-to-high-end GPUs, AMD appears well-positioned to maintain momentum through the remainder of the RDNA 4 generation.